Business meetings in Senegal are generally formal. Although Senegal is most of the times very hot, business attire is required for men and women. Skirt below the knee for ladies, jacket or suit and shirt for men, shoes - not sandals - for men. Generally, the Senegalese attach great importance to their appearance. For informal meetings the absence of a tie is acceptable.
The Senegalese will not be so quick to confront. They will avoid discussing unpleasant topics as much as possible. It is quite possible that they will therefore agree to deadlines or promises that are impossible to fulfil.
Always bring business cards to every meeting. Preferably written in French.
Senegal's official language is French - used by the state, administration, education, media and business. The language that is most commonly used by the population is Wolof. All documentation, working documents and means of communication must be in French. Documents in other languages are unlikely to be used.
We also would like to draw your attention to the fact that Senegalese value courtesy.
Some words and phrases that may help during your stay:
|How are you?||Comment vas-tu?||Na nga def|
|What is this?||Qu'est-ce que c'est?||Lanla|
|Come here||Viens ici||Kay fii|
|Goodbye (see you in peace tomorrow)||Au revoir (à demain dans la paix)||Ba suba ak jam|
|Until next time, God willing||À la prochaine, si Dieu le veut||Ba beneen yoon, inch Allah|
|I'm doing well/I'm fine||Je vais bien||Maa ngi fii rek|
|I'm leaving||Je m’en vais||Maa ngi dem|
|I'm satisfied/I'm full||Je suis repus||Sour naa|
|How much (the price)||Combien (le prix)||Niata la|
|Reduce the price||Baisse le prix||Wañi ko|